The super-rich don’t just want opulence – they want to be entertained
He says major events sometimes tend to over-complicate matters, often leading to unnecessarily high levels of ostentation. In many cases, organisers go carried away with opulence while paying besides little attention to the substance.
"The super-wealthy are well used to luxury regardless, and so if a cocktail show is too self-indulgent, too self-witting, many of the elegant guests in attendance will switch off," explained Dillion.
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For the Clifford Pier outcome, he focused on the quality of the cocktails mixed by a squad of 8 bartenders in a purpose-designed island bar in the middle of the gathering. The mixologists would serve equally the entertainers staging a alloy of circus casuistry and mystical mixology that could be viewed from all sections of the venue.
The cocktails were devised to assault the guests' senses. Dillion decided these would include dry out-ice drinks swirling in mist, and beverages that had been smoked with cigar tobacco leaves to create a deep, smoky season.
Cinnamon would exist gear up alight to sparkle and entertain while calculation depth of flavour to the drinks. To delight a mainly Singaporean guest list, he would also offer a sous vide of bourbon infused with bacon, and garnished with bacon strips. This, he expected, would be among the favourites.
There is no cookie-cutter approach to staging a high-contour upshot, though there are some constants.
As was the case here, cocktails are normally the star. But if there'south 1 thing that is guaranteed to go the super-wealthy excited, it is building elements of technology into an event.
Many sumptuous gatherings cannot encounter past luxury, "simply what I meet will engage high-internet-worth individuals most is technology platforms. We tin can also use these to contain sponsors' brands messaging into the spectacle, so everyone is happy," Dillon said.
He recalls combining cut-border applied science with the heritage of a centuries-one-time whisky brand sponsor. Together with the client and their creative and technology partners Goodstuph and Make Studios, they conceived a strategy that would leverage the distillery's rich history by using interactive bear upon-based screens and multimedia animations in an immersive video tunnel.
"We put together a model distillery made out of live-sized replicas of bodily equipment, fitted with video screens, fragrance stimulators and accompanied by interactive touchpads to inform guests. This really complemented the traditional activities like whisky tasting that were also taking place," said Dillon.
"Guests were surprised by the interactive MultiTaction affect-screen tabular array used during the whisky tasting sessions. It could analyse and requite details on every invitee's dram thanks to the 2d codes under each glass."
In a subsequent event, the same MultiTaction tables were used for intimate dinners where when each plate was placed on the table, the screen will showcase the food and the whiskies it would be best paired with. To top off the experience, a roof of hanging whisky inspired desserts created by a local celebrity chef would lower, providing a tactile feel to match the digital i.
Even showstopper elements to an event have to exist thought through, and information technology's non the case that if something is solely spectacular, information technology volition automatically impress. Rather, it has to have context and entreatment to the desires of the ultra-wealthy. Ultimately, they desire to exist greeted with something novel and memorable.
"It's important to concentrate on the basics and understand what the guests expect," said Dillon. "It is our job to give them more than they could take expected and leave them them with something profound to recollect. If we achieve that, we have washed information technology well."
"What I see will appoint loftier-net-worth individuals most is applied science platforms. We tin can also use these to incorporate sponsors' brands messaging into the spectacle, so everyone is happy." – Shah Dillon, founding partner of Elite Bar Solutions
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Source: https://cnalifestyle.channelnewsasia.com/experiences/the-super-rich-don-t-want-opulence-they-want-to-be-entertained-239286
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